WASHINGTON, D.C. — (February 17, 2026) — The Great American Road Trip today announced Royal Caribbean Group as a national sponsor, expanding the initiative’s efforts to celebrate America’s 250th birthday through travel, exploration, and connection.
Royal Caribbean Group is a leading global vacation company spanning cruise, exclusive destinations and land-based vacation experiences. The company brings a wide-ranging perspective on travel, reinforcing the organization’s shared mission of discovery through the exploration of destinations and experiences that connect people to places and to one another.
Launched in September 2025, The Great American Road Trip showcases America’s people, destinations, and brands through curated itineraries, national event stops, and digital storytelling. The initiative encourages travelers to get out on the road, rediscover the country, and engage with the communities and stories that define America as it approaches its 250th birthday.
“Travel has always played a powerful role in bringing people together and shaping how we experience the world around us,” said Tori Barnes, Executive Director of The Great American Road Trip. “Royal Caribbean Group shares our belief in the value of exploration and connection, and this partnership helps spotlight the journeys, by land and by sea, that have defined America’s past and will continue to inspire its future.”
As a national sponsor, Royal Caribbean Group will be featured across select Road Trip stops, co-branded activations, and storytelling initiatives that celebrate travel, innovation, and the spirit of adventure. Through on-the-ground engagement and broad digital distribution, the partnership will reach audiences nationwide and beyond.
At the close of 2025, Royal Caribbean Group sailed to more than 1,000 destinations globally, including breathtaking places in the U.S such as the Pacific Northwest and Alaska, Hawaii, New York, Key West, and more. Operating in key drive-up markets including 15 U.S. ports, the company’s ships visited 35 ports throughout the country through its vacation brands Royal Caribbean, Celebrity Cruises, and Silversea. Last year, the company delivered 9.4 million vacations globally with many itineraries originating in the United States.
As America’s 250th birthday approaches, The Great American Road Trip is helping inspire travelers to get out on the road and rediscover the places and shared experiences that bind our country together.
About the Great American Road Trip
The Great American Road Trip is a multi-platform storytelling journey that celebrates America’s 250th birthday by uniting people, places, and purpose through the lens of travel. It honors the past, embraces the present, and inspires exploration of what lies ahead. Through cinematic storytelling and live events, The Great American Road Trip inspires Americans to hit the road, explore the nation’s destinations, and rediscover the people, places, and innovations that make the United States extraordinary.
For more information about The Great American Road Trip and sponsorship opportunities, contact Tori Barnes at [email protected].
About Royal Caribbean Group
Royal Caribbean Group is a leading global vacation company spanning cruise, exclusive destinations, and land-based vacation experiences. The company operates 69 ships sailing to more than 1,000 destinations across all seven continents through its three wholly owned brands – Royal Caribbean, Celebrity Cruises, and Silversea – and a 50% joint venture interest in TUI Cruises, which operates the Mein Schiff and Hapag-Lloyd brands.
The Group is expanding its portfolio of private destinations from three to eight by 2028 through its Perfect Day and Royal Beach Club collections, and the company will enter river cruising in 2027 with Celebrity River Cruises. Powered by innovative brands, advanced technology, and an industry-leading loyalty program, the company has built a connected vacation ecosystem, turning the vacation of a lifetime into a lifetime of vacations.
Named to the Fortune World’s Most Admired Companies 2026 list and to Forbes’ 2026 Best American Companies lists, Royal Caribbean Group is guided by its mission to deliver the best vacations responsibly. For more information, visit royalcaribbeangroup.com.
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