(Washington, DC – January 07, 2026) The Great American Road Trip, a national storytelling initiative celebrating the people, places, and innovations that define the United States, today announced a new partnership with Toyota for the upcoming 2026 Road Trip, leading into America’s 250th birthday. As one of the most trusted and iconic automotive brands in the country, Toyota will join The Great American Road Trip as an official sponsor, helping inspire Americans to explore the open road during this historic anniversary year.
Toyota’s partnership with The Great American Road Trip highlights the company’s long-standing commitment to shaping the way Americans move, from early automotive milestones to today’s innovations in hybrid and advanced mobility. Throughout 2026, Toyota will be featured in The Great American Road Trip programming as the Road Trip travels across the nation, showcasing stories of mobility, engineering, and the spirit of adventure. Together, The Great American Road Trip and Toyota will spotlight destinations and communities that embody the ingenuity at the heart of both the brand and the American story.
“Toyota is proud to partner with The Great American Road Trip, celebrating the spirit of innovation and adventure that defines our nation. With 11 manufacturing plants and nearly 50,000 team members throughout the United States, Toyota is deeply invested in America. Our extensive network of dealers not only provide personalized service and support but also participate in philanthropic initiatives that help strengthen and uplift local communities across the country. As America approaches its 250th birthday, we look forward to sharing stories that highlight how mobility brings people together and fuels progress in every corner of this great nation,” said Michael Tripp, group vice president, Marketing, Toyota Motor North America.
“Toyota has helped define what it means to explore America by car, making them a perfect partner for The Great American Road Trip. As we encourage people across the country to get out and rediscover the places that tell America’s story ahead of its 250th anniversary, Toyota’s leadership in mobility and innovation helps make those journeys possible. We’re excited to have Toyota join us as we celebrate the spirit of exploration and progress that has always driven our nation forward,” said Tori Barnes, Executive Director, The Great American Road Trip.
Toyota’s involvement strengthens the growing coalition of brands committed to celebrating the nation’s semiquincentennial in a meaningful and forward-looking way. As a partner, Toyota highlights the central role mobility has played in America’s development, from cross-country road trips to everyday travel, and reinforces the importance of exploration, connection, and innovation during this milestone year.
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About the Great American Road Trip
The Great American Road Trip is a multi-platform storytelling journey that celebrates America’s 250th birthday by uniting people, places, and purpose through the lens of travel. It honors the past, embraces the present, and inspires exploration of what lies ahead. Through cinematic storytelling and live events, The Great American Road Trip inspires Americans to hit the road, explore the nation’s destinations, and rediscover the people, places, and innovations that make the United States extraordinary.
For more information about The Great American Road Trip and sponsorship opportunities, contact Tori Barnes at [email protected]
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota’s plant in North Carolina began to assemble automotive batteries for electrified vehicles.
For more information about Toyota, visit www.ToyotaNewsroom.com.